Identifying Technology Adoption Gaps Among Long-tail Merchants
d91labs.substack.com
In this blog we uncover the barriers to a long tail retailers' access to digital tools. Using formative research, we chart technology usage across various stages of their retail businesses.
Identifying Technology Adoption Gaps Among Long-tail Merchants
Identifying Technology Adoption Gaps Among…
Identifying Technology Adoption Gaps Among Long-tail Merchants
In this blog we uncover the barriers to a long tail retailers' access to digital tools. Using formative research, we chart technology usage across various stages of their retail businesses.