Betafi is a moderated user research platform that makes it easy to capture, synthesise, and share feedback from user conversations. It helps companies find answers from user interviews, faster, and uncover usability issues before it is too late. User research is an integral part of the design process and forms an essential foundation for research and design strategy. By understanding users’ behaviors, needs, and motivations through various research methodologies, we understand how people interact with products and evaluate if the design solutions meet their needs.
In this interview, we ask Arjun about the importance of sharing user research insights with all the key stakeholders of the business, his journey of building Betafi and the best practices for user research in a growing virtual world.